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See why users love it ⭐ 4.9 rating

Stop Supplement Research Overwhelm

Turn 3 hours of confusing research into a 3 second scan. Get clear, unbiased scores on quality, safety and value – for free.

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Product price displayed prominently on the app, highlighting the cost for potential buyers.

Finally, someone who’s not trying to sell you supplements.

– Ryan N., Health Optimizer
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A 100% Independent Project

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Unbiased Guidance

No brand can influence our scores or recommendations.

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No Ads

No sponsored supplements, no featured products. Ever.

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Privacy by Default

No mandatory sign-ups, no surveys. Your data stays yours.

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Subscription-Only Revenue

No push for quick profits or to monetize your data.

Mobile app product detail screen for “NutraCore Calcium, Magnesium & Zinc.” Shows potency 500 mg total, serving size 1 tablet/day, pack size 30 tablets. Overall score 91% Very Good, with subscores: Safety 96%, Quality 97%, Sustainability 10%, Reviews 96%. WisePrice™ indicator shows €0.004 per 100 mcg of active ingredients, positioned between “average” and “great price.” Purchase button: “Buy now from €29.33.”
Mobile app screen showing WisePrice™ breakdown for supplement ingredients. Price benchmark €0.004 per 100 mcg active ingredient (10% better than market average). Bar indicator shows position between average and great price. Ingredient price list: Calcium €0.004 (-10%), Magnesium €0.008 (-12%), Zinc €0.008 (-22%), Copper €0.060 (+32%), Horsetail Powder €0.002 (market average), Boron €0.040 (+32%), L-Glutamic Acid €0.001 (+32%). Total cost €0.023 (-10%).
Mobile app screen showing supplement recommendations. Title: “Recommendations.” Left side shows low-rated products with red marks (e.g., GreenLife Nutrition Zinc Picolinate 30mg rated 32% Low, price from €23.32). Right side shows recommended alternatives with green ratings (e.g., VitaCore Naturals Zinc Picolinate 20mg rated 97% Great, price from €23.32). Similar comparisons for Omega-3 and Calcium Magnesium products, with arrows pointing to better alternatives.
Mobile app screen displaying ingredient safety details for Calcium (as citrate, carbonate). Label: “Low Risk.” Text explains widespread use with extensive safety data, low concern within recommended limits. Section “Common Concerns” shows icons: Allergy Risk and Digestive Irritant. Below, detailed description explains forms of calcium, differences between citrate and carbonate, safe use, and potential side effects like kidney stones or nutrient absorption issues if overused.

Trust, Clarity, & Confidence

See the real cost per milligram of active ingredients. Protect your wallet by stopping overpaying for fancy marketing and underdosed formulations.

See the real cost per milligram of active ingredients. Protect your wallet by stopping overpaying for fancy marketing and underdosed formulations.

See the real cost per milligram of active ingredients. Protect your wallet by stopping overpaying for fancy marketing and underdosed formulations.

See the real cost per milligram of active ingredients. Protect your wallet by stopping overpaying for fancy marketing and underdosed formulations.

Users Talk About Us

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feelingod

Was buying gummy vitamins thinking they were clean, but app flagged titanium dioxide and artificial dyes I'm allergic to. Switched to a cleaner brand.

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Rizzo

My doctor said take CoQ10 but didn't specify which one. Quickly found better-scored option for lower price I was considering.

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Tella19

My $25 Omega-3 had 1500mg DHA – LabelWise found same price alternative with 2000mg DHA.

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ki_lion_

My 'organic' protein powder had synthetic vitamins and artificial flavors. Thanks for flagging!

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TrueRae

Everything’s backed by real evidence. No hype, just solid info. I trust it.

Founding Team

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Andrius Terskovas
Chief Executive Officer
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Roberta Bagdzeviciute
Regulatory Affairs
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Paulius Rimavicius
Chief Technology Officer

News & Stories

The Truth About Expiration Dates Copy

The Truth About Expiration Dates Copy

July 5, 2025
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10
Most supplement bottles have a “best before” stamp – but what does it really mean? We uncover how stability testing works and whether expired supplements are still safe.
More →
The Truth About Expiration Dates

The Truth About Expiration Dates

July 5, 2025
heart icon
10
Most supplement bottles have a “best before” stamp – but what does it really mean? We uncover how stability testing works and whether expired supplements are still safe.
More →

FAQs

Some projects focus on the scientific research phase, others handle supplement management after you buy. We specialize in the pre-purchase decision phase—helping you choose the right supplement before you buy it. We do this really well compared to all-in-one solutions that try to do everything.

Some projects focus on the scientific research phase, others handle supplement management after you buy. We specialize in the pre-purchase decision phase—helping you choose the right supplement before you buy it. We do this really well compared to all-in-one solutions that try to do everything.

Some projects focus on the scientific research phase, others handle supplement management after you buy. We specialize in the pre-purchase decision phase—helping you choose the right supplement before you buy it. We do this really well compared to all-in-one solutions that try to do everything.

Some projects focus on the scientific research phase, others handle supplement management after you buy. We specialize in the pre-purchase decision phase—helping you choose the right supplement before you buy it. We do this really well compared to all-in-one solutions that try to do everything.

Some projects focus on the scientific research phase, others handle supplement management after you buy. We specialize in the pre-purchase decision phase—helping you choose the right supplement before you buy it. We do this really well compared to all-in-one solutions that try to do everything.

Some projects focus on the scientific research phase, others handle supplement management after you buy. We specialize in the pre-purchase decision phase—helping you choose the right supplement before you buy it. We do this really well compared to all-in-one solutions that try to do everything.

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